Prof. Balamurugan Annamalai published his co-authored research paper, “Social media content strategy for sport clubs to drive fan engagement,” in the Journal of Retailing and Consumer Services, ABDC A ranked (Impact Factor: 7.14) journal.

The research paper provides practical prescriptions for sport clubs to enhance their ability to engage their fan base online.

Read the paper: https://doi.org/10.1016/j.jretconser.2021.102648

Prof. Poonam Kumar published her co-authored research paper, “An innovation resistance theory perspective on home service applications: The moderating role of country context,” in the International Journal of Consumer studies, ABDC A ranked journal.

The research paper throws light on innovation resistance framework towards on demand home service applications. The study elucidates on the issues towards lack of trust and significant resistance among consumers which can lead to failure of such innovations.

Read the paper: https://doi.org/10.1111/ijcs.12787

We congratulate Prof. Rahul Kumar for publishing his first-authored research article in Decision Support Systems, Paper title: "Mining voices from self-expressed messages on social-media: Diagnostics of mental distress during COVID-19", An A* Journal.

We congratulate Prof. Atri Sengupta, Faculty OB & HR, for the publication of her co-authored research paper, “Responsible Leadership and the Reflective CEO: Resolving Stakeholder Conflict by Imagining What Could be done,” in the JOURNAL OF BUSINESS ETHICS, an FT50 journal.

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