Pravesh Kumar Padamwar

Pravesh Kumar Padamwar
Assistant Professor
Contact No
+91 7974861626

Dr. Pravesh Kumar Padamwar is an Assistant Professor of Marketing at Indian Institute of Management (IIM), Sambalpur. He holds a Ph.D. from IIM Raipur and a B.Tech. in mechanical engineering from National Institute of Technology Calicut. His research interests are in choice behavior, consumer decision making, cross-cultural studies, and experimental studies. His Ph.D. thesis focuses on a behavioral phenomenon, the decoy effect. His research has been published in reputed journals, including the Journal of Business Research. He has Eleven years of work experience, in which nine years were in industry. Before joining IIM Sambalpur, he was associated with IMI Bhubaneswar. Prior to his PhD, he worked for Godrej & Boyce Mfg. Co. Ltd. and Hilti India Pvt. Ltd. in the area of sales and business development in B2B market.

Courses Taught

MBA courses

  • Digital Marketing
  • Customer relationship management
  • Services marketing
  • Retail management
  • Rural marketing
  • Sales and distribution
  • Marketing Management I

Executive MBA courses

  • Essentials of Marketing

Doctoral courses

  • Advanced Consumer Behavior

Journal Articles

  • Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2021), “The impact of range extension on the attraction effect.” Journal of Business Research,126, 565–577. (SSCI impact factor 7.55, ABS rank 3, and listed as A in ABDC).
  • Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2018). Range effect on extremeness aversion. DECISION, 45(4), 345–355.


Papers Presented in Conferences

  • “When the most desired option is not available: robustness of the phantom decoy effect,” 8th PAN-IIM World Management Conference (December 16-18, 2021), IIM Kozhikode.
  • “The impact of out-of-stock alternatives on choice of other options,” 15th Great Lakes NASMEI conference (December 21-22, 2021), Great Lakes Institute of Management, Chennai.
  • “The impact of range extension on attraction effect: Is asymmetric dominance a necessary condition for attraction effect?,” IMR Doctoral conference 2019 (January 4-5, 2019), IIM Bangalore.
  • “The impact of range extension on context effect: validation of explanatory models,” 47th EMAC Annual Conference (May 29, 2018 to June 01, 2018), Glasgow, UK.
  • “Context effect on consumer choice behavior: A literature review and replication of experiments,” IMR Doctoral conference 2018 (January 2-3, 2018), IIM Bangalore.
  • “The impact of range extension on attraction effect: validation of the relative advantage model and the reference dependent model,” 11th Great Lakes NASMEI conference (December 22-23, 2017), Great Lakes Institute of Management, Chennai.
  • “Context Effect on Consumer Choice Behavior: A Literature Review and Replication of Experiments,” 4th PAN-IIM World Management Conference (December 12-16, 2016), IIM Ahmedabad.