Balamurugan Annamalai

Balamurugan Annamalai
Assistant Professor
Contact No
+91 9523413310

Balamurugan Annamalai is an Assistant Professor in the area of Marketing at IIM Sambalpur. He holds a doctorate (FPM) in marketing from XLRI Jamshedpur. His research interest is in the area of customer engagement on social media. 

He is an engineering graduate in computer science from IIT (BHU), Varanasi and a management post-graduate from IIM Calcutta. He has consulting and industry experience in brand management and marketing research.

Marketing Management I

Marketing Management II

Marketing Analytics

Advances in Consumer Behaviour

FMCG Marketing

Pathak, Chandrasekaran & Annamalai (2022). "Analysis of Motor Vehicle Accidents: Comparison Between Before and During the Covid-19 Lockdown in Maharashtra, India" Transportation Research Record (ABDC B)

Annamalai, ShabbirHusain, Chandrasekaran & Varshney (2022). "Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league" International Journal of Sport Management and Marketing  (ABDC B)

Annamalai, Yoshida, Varshney, Pathak & Venugopal (2021). "Social media content strategy for sport clubs to drive fan engagement" Journal of Retailing and Consumer Services  (Impact Factor: 7.135; ABDC A)

Aggarwal, Chandrasekaran & Annamalai (2020). "A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices" Journal of Behavioral and Experimental Finance (ABDC A)

Pathak, Chandrasekaran, Annamalai & Ghosh (2020). "Salt n Soap: Online Retailing of Food and Groceries" Ivey Business Publishing (Product Number: 9B20M152)

Chandrasekaran, Annamalai & De (2019). "Evaluating marketer generated content popularity on brand fan pages - A multilevel modeling approach" Telematics and Informatics (Impact Factor- 4.139)

Annamalai & Varshney (2019). “The time-varying effectiveness of customer engagement in social media.” International Journal of Internet Marketing and Advertising (ABDC C)

Annamalai & Chandrasekaran (2019). "Conceptual Mapping of Sensory Cues with Brand Association" South Asian Journal of Management (ABDC C)

Annamalai, Ranjan, Chandrasekaran & Singareddy (2019). “Multiple perspectives of sustainability in business.” Interdisciplinary Environmental Review (ABDC C)  

Annamalai & Varshney (2018). “Practical implications in popular consumer behaviour research.” The Marketing Review (ABDC C)

Venugopal, Malhotra & Annamalai (2018). "The determinants for sustainability in a low-technology SME textile cluster in an emerging economy." International Journal of Business Innovation and Research (ABDC C)


Sales and Marketing Strategy (Consultancy & Workshop), Birla White Cements, 2017

Research-based Consulting Projects, Tata Steel, 2019