About
- Current Position
- Assistant Professor
- Faculty Category
- Full-Time Faculty
- Academic Area
- Marketing ↗
Academic Profile
Dr. Akanksha Mishra is an Assistant Professor at the Indian Institute of Management Sambalpur. She obtained her PhD from IIM Mumbai and completed a specialization in Artificial Intelligence and Machine Learning from the University of Texas at Austin. Prior to joining academia, she served as Head of Corporate Business at a leading multi-speciality tertiary care hospital in Mumbai, where she led strategic initiatives and corporate partnerships. With over seven years of industry experience; she brings a unique blend of healthcare proficiency with managerial perspective to her academic and professional pursuits. Her professional journey encompasses diverse responsibilities at the Asian Heart Institute and Research Centre, Mumbai. Seven Hills Hospitals Mumbai, and Kohinoor Hospitals, Mumbai.
Her research has been published in leading journals such as the Journal of Business Research, Global Business and Organizational Excellence, and the International Journal of Pharmaceutical and Healthcare Marketing. She has presented her research work in prestigious international academic conferences, including the Global Marketing Conference (GMC) held in Seoul, South Korea (2023), and Hong Kong (2025).
Her research interests span electronic word-of-mouth (eWOM), Pricing, artificial intelligence in healthcare, entrepreneurship, and sustainable consumption
Research
Journal
Mishra, A. & Pandey, N. (2023). Pricing information asymmetry in healthcare: stakeholder analysis and research insights. International Journal of Pharmaceutical and Healthcare Marketing, 17(4), 539-563.
Mishra, A. & Pandey, N. (2023). Global entrepreneurship in healthcare: A systematic literature review and bibliometric analysis. Global Business and Organizational Excellence, 42(5), 9-21.
Donthu, N. Kumar, S. Pandey, N. Pandey, N. & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758-773.
Book Chapter
Pandey, N. & Mishra, A. (2022). Biorefineries and the circular bioeconomy for the management of agro-industrial byproducts: Review and a bibliometric analysis. Valorization of Agro-Industrial Byproducts, 315-328.
Conferences
Mishra, A. & Pandey, N. (2025, July). 'STAND BY YOU': AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT. In Global Marketing Conference (pp. 178-181). Hong Kong SAR.
Mishra, A. & Pandey, N. (2023, July). FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE. In Global Marketing Conference (pp. 539-543). Seoul, South Korea.
Contact
| akanksham@iimsambalpur.ac.in | |
| External Academic Profile | Open Profile ↗ |