About
- Current Position
- Assistant Professor
- Faculty Category
- Full-Time Faculty
- Academic Area
- Marketing ↗
Academic Profile
Dr. Anoop T. S. brings with him a strong academic background and rich experience in teaching and research. He completed his Ph.D. in Marketing from the Indian Institute of Technology Roorkee, where he specialized in online impulse buying, consumer decision-making, and digital commerce. He also holds an M.Phil. in Management and an MBA from Bangalore University.
Since 2018, Dr. Anoop has been associated with leading institutions such as IIM Calcutta, BITS Pilani, and IIT Roorkee, contributing to teaching, research, and academic development. His research has been published in the Journal of Consumer Behaviour, Journal of Consumer Marketing, and Electronic Commerce Research, and he has presented his work at prestigious international conferences, including the AMA Winter Academic Conference in the United States. His academic interests include Consumer behaviour, Digital marketing, Quick commerce ecosystems, and Technology-driven consumption.
Dr. Anoop is actively engaged in scholarly work and professional development. He has also filed a patent. He frequently delivers invited talks on artificial intelligence in marketing, fintech, and startup development.
Teaching
Master of Business Administration (MBA)
- Digital Marketing
- AI in Marketing
Master of Business Administration in Business Analytics (MBA-BA)
- AI in Marketing
Bachelor of Science in Management and Public Policy (BS-MPP)
- Principles of Marketing
Research
Journals
Anoop, T.S. & Rahman, Z. (2024). Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression, Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2418. (ABDC: A)
Anoop, T.S. & Rahman, Z. (2024). From urge to action: the hidden forces behind online impulse buying in electronic commerce – a meta-analytic structural equation modelling (MASEM) research, Electronic Commerce Research. https://doi.org/10.1007/s10660-024-09945-z. (ABDC: A)
Anoop, T.S. & Rahman, Z. (2025). From brick and mortar to omnichannel: A mixed-method exploration of impulse buying research, Journal of Consumer Marketing. https://doi.org/10.1108/JCM-01-2025-7538. (ABDC: A)
Conference
Anoop, T.S. & Rahman, Z. (2024). Developing a Comprehensive Framework of Impulse Buying Behavior in the New Realities. 2024 AMA Winter Academic Conference, American Marketing Association, Florida, USA.
Anoop, T.S. & Rahman, Z. (2024). Impulse Buying Behavior: An Integrated Review and Research Agenda. 2024 AMA Winter Academic Conference, American Marketing Association, Florida, USA.
Patent
An automatic fan blade cleaning system, Indian Patent Application No. 202511011976, Filed in February 2025.
Contact
| anoop@iimsambalpur.ac.in | |
| External Academic Profile | Open Profile ↗ |