Chandan Kumar Behera
About
- Current Position
- Assistant Professor
- Faculty Category
- Full-Time Faculty
- Academic Area
- Marketing ↗
Academic Profile
Dr. Chandan Kumar Behera is a PhD scholar in marketing at the Indian Institute of Management Lucknow. After earning his MBA from the Indian Institute of Management Raipur, he spent 58 months as a sales and marketing manager in the steel and IT industries, managing both B2B and B2C portfolios. During this time, he worked closely with senior management to develop and implement strategic marketing initiatives. These experiences gave him valuable insights into market dynamics, consumer decision-making, and organizational challenges, which he now integrates into his teaching philosophy and research projects.
While his doctoral thesis focused on mobile payment and consumer credit, his research interests have expanded to advertising and broader consumer behavior, covering topics such as charity advertisements and corporate apologies.
Teaching
Courses
- Sales (B2B and B2C) Distribution
- B2B Marketing
- AI in Marketing & Sales
- Marketing Management I and II
- Service Management
Research
Publications
Sonavane, A. Behera, C.K. (2025). Salespeople Motivation: A TCCM based review and future research agenda. Journal of Business-to-Business Marketing. https://doi.org/10.1080/1051712X.2025.2586774. (ABDC: B)
Behera, C. K. & Kumra, R. (2024). Two decades of mobile payment research: A systematic review using the TCCM approach. International Journal of Consumer Studies, 48(1), e13003. https://doi.org/10.1111/ijcs.13003. (ABDC: A)
Behera, C. K. & Dadra, R. (2023). Understanding young consumers' attitude formation for new-age fintech credit products: An SOR framework perspective. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00247-3. (ABDC: B)
Khalek, S. A. Samanta, T. & Behera, C.K. (2024). Online grocery services evolution and trends: a bibliometric approach. International Journal of Retail & Distribution Management. https://doi.org/10.1108/IJRDM-01-2024-0010. (ABDC: A)
Dadra, R. Sonavane, A. Bachwani, S. & Behera, C.K. (2024). Beyond credit cards: a TEP perspective on buy-now-pay-later adoption. Journal of Global Scholars of Marketing Science. https://doi.org/10.1080/21639159.2024.2391282. (ABDC: B)
Khalek, S. A. Behera, C.K. & Samanta, T. (2023). An integrated framework for understanding information disclosure behaviour in mobile payment services. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00257-1. (ABDC: B)
Contact
| chandanb@iimsambalpur.ac.in | |
| External Academic Profile | Open Profile ↗ |