About
- Current Position
- Post Doc Fellow
- Faculty Category
- Post-Doctoral Fellow
- Academic Area
- Marketing ↗
Academic Profile
Dr. Jayjit Chakraborty is currently associated as Post-Doctoral Fellow (Marketing), at IIM Sambalpur. Before joining this institution, he worked as Assistant Professor, at the School of Business, GITAM Deemed University, Hyderabad Campus. Prior to that, he served as Assistant Professor, at the Department of Business Administration, The Bhawanipur Education Society College, affiliated to University of Calcutta. He was also engaged as Trainee Teaching Associate, at IIM Calcutta.
He completed his B.Com and M.Com degrees from St. Xavier’s College (Autonomous), Kolkata, with Marketing Management Specialization. He also holds M.Phil degree in Management from University of Calcutta, and awarded Ph.D degree in Management, from the same University. He was also appointed as a Summer Faculty Research Fellow at IIT Delhi. He has obtained the prestigious Higher Education Teaching Certificate from Harvard University, USA.
An astute learner and researcher, he has more than 10 years of experience in Teaching and Research. He has presented his research papers in numerous conferences (both national and international) and published research papers in reputed journals as well. He has also participated in several national and international seminars / webinars / workshops / conferences. He has authored 10 books till date, which have been widely acclaimed by the academicians and management practitioners. Besides, he is a recipient of multiple awards in the domain of Management and has also been invited as a keynote speaker / resource person / guest at various platforms.
Research
TEXT BOOKS
Pandit, A. Chakraborty, J. & Mitra, C. (2023). Artificial Intelligence: Text and Cases. Books, ISBN: 978-81-19708-07-9. (ABS)
Chakraborty, J. & Mitra, C. (2022). Business Research. Books, ISBN: 978-93-94424-05-0. (ABS)
Mitra, C. & Chakraborty, J. (2022). Principles of Management. Books, ISBN: 978-93-91002-42-8. (ABS)
Sengupta, T. Chakraborty, J. & Mitra, C. (2021). Advertising and Brand Management. Lawpoint Publications, ISBN: 978-93-86185-97-6.
Pandit, A. & Chakraborty, J. (2019). An Integrated Approach to Services Marketing Theories and Research Insights. Eureka Publications, ISBN: 978-81-942110-9-9.
EDITED BOOKS
Chakraborty, J. & Pandit, A. (2025). Sustainable Marketing in the Digital Era: A Road to Positive Change. MGM Publishing House, ISBN: 978-93-49468-64-1.
Das, S. & Chakraborty, J. (2025). Navigating Changes in the New World: Lessons from Contemporary Management Practices. Bright Sky Publications, ISBN: 978-93-6233-463-3.
Pandit, A. Chakraborty, J. & Das, S. (2020). A Treatise on Consumer Research. Books, ISBN: 978-93-87229-59-4. (ABS)
BOOK CHAPTERS
Pandit, A. & Chakraborty, J. (2025). Artificial Intelligence and Automation in the Business World. Business Metaverse, Bloomsbury, ISBN: 978-93-61317-32-3.
Pandit, A. & Chakraborty, J. (2024). Digital Transformation Strategies. Business in the Digital Era, Bloomsbury, ISBN: 978-93-61312-39-7.
Pandit, A. & Chakraborty, J. (2024). E-Commerce Growth and Trends. Business in the Digital Era, Bloomsbury, ISBN: 978-93-61312-39-7.
JOURNAL PUBLICATIONS
Chakraborty, J. (2026). Behavioural Dynamics of Online Food and Grocery Shoppers: An Analytical Study of Convenience, Trust, Risk, Service Quality, Price Value, Social Influence and Continuance Outcomes. Academy of Marketing Studies Journal, Vol. 30 (S3), pp. 1-19.
Chakraborty, J. (2026). Personalization, Trust and Patient-Centric Digital Marketing: An Empirical Investigation of Online Healthcare Services. Accountancy Business and the Public Interest, Vol. 42 (5), pp. 1-13.
Pandit, A. Chakraborty, J. Waikar, V. & Banerjee, S. (2025). The Impact of Personality on Attitudes towards the Clean India Mission: A Case Study of Kolkata. International Journal of Environmental Sciences, Vol. 11 (7), pp. 1569-1578.
Chakraborty, S. Konwar, J. Chakrabarty, N. Pandit, A. & Chakraborty, J. (2025). Talent Management in the Age of Change: Reskilling as a Strategic Imperative. Academy of Marketing Studies Journal, Vol. 29 (3), pp. 1-11.
CASE STUDY
Mitra, D. Chakraborty, J. & Chakraborty, S. (2020). Bira 91 - the spring of magic. Case Studies in the Beer Sector, Elsevier, ISBN: 978-0-12-817734-1.
PAPER PRESENTATIONS AT CONFERENCES (selected)
Presented papers at conferences including the International Conference on Decentralized Finance, Cryptocurrency & Fintech (St. Xavier's University, Kolkata, 2026); 2nd South Asia Pacific International Conference (NLDIMSR, Mumbai, 2025); International Conference on Management Education in Transition in Asian Countries (AIMS Eastern Region, 2024); International Conference on Contemporary Business Trends (NIT Srinagar, 2023); International Conference on Contemporary Issues in Emerging Markets (IIM Bodhgaya, 2022); International Management Conference 2021 (Jamia Millia Islamia); 4th Doctoral Consortium (IIT Bombay, 2020); 52nd Annual Convention of Operational Research Society of India (IIM Ahmedabad, 2019); First PAN IIT International Management Conference-2018 (IIT Roorkee); International Conference on Sustainability Development (MDI Murshidabad, 2018).
Contact
| jayjitc@iimsambalpur.ac.in | |
| External Academic Profile | Open Profile ↗ |