About
- Current Position
- Associate Professor
- Faculty Category
- Full-Time Faculty
- Academic Area
- Marketing ↗
Academic Profile
Prof. Poonam Kumar is an Associate Professor and serves as the Chairperson of the MBA-Business Analytics and Chair Certification at IIM Sambalpur With over two decades of experience, she is a seasoned academician, industry expert, and thought leader in marketing, branding, and digital strategy. Her diverse career spans academia, research, consulting, and executive training, with contributions across Indian and international university systems.
Prof. Kumar has held key leadership roles, including Program Director and Course Leader for postgraduate and executive education programs. She has designed and delivered specialized executive training programs for leading PSUs such as NHPC, BHEL, GAIL, and IOCL, MCL along with professionals from corporate organizations, the public sector, and NGOs, focusing on marketing, branding, and Design thinking & CSR. A prolific researcher, she has published in top-tier international (ABDC) journals and presented at prestigious global conferences. She has trained over thousand hundred academicians, including professors and institutional leaders, and is the author of a well-regarded book on Research Methodology and Brand Management. Her expertise lies in digital transformation in marketing, product and brand management, and consumer behaviour.
Teaching
MBA /MBA BA/Executive MBA- Core Courses
- Marketing Management I
- Marketing Management II
- Strategic Marketing
- Research for Business Decisions III
MBA Elective Courses
- Brand Management
- Consumer Behavior
- Digital Marketing
- E-Commerce
Research
Publications
Kumar, P. Chauhan, S. Jaiswal, M. (2022). An innovation resistance theory perspective on home service applications: The moderating role of country context. International Journal of Consumer Studies. (ABDC: A)
Chauhan, S. Kumar, P. Jaiswal, M. (2022). A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types. Behaviour & Information Technology. (ABDC: A)
Kumar, P. Chauhan, S. Gupta, P. & Jaiswal, M. P. (2023). A meta-analysis of trust in mobile banking: the moderating role of cultural dimensions. International Journal of Bank Marketing, 41(06), pp. 1207-1238. (ABDC: A)
Kumar, P. Chauhan, S. Kumar, S. Gupta, P. (2023). A Meta-Analysis of satisfaction in Mobile Banking: A contextual examination. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-04-2023-0236. (ABDC: A)
Chauhan, S. Gajpal, Y. Bhardwaj, B. Kumar, P. Goyal, S. Yang, X. (2023). Examining consumers' behavioural intentions towards online home services applications. Journal of Global Information Management, 31(2), pp. 1-26. (ABDC: A)
Ekka, P. Kumar, P. (2023). Amalgamation of innovation and hospitality in new normal: What, how and future avenues. Asian and Pacific Economic Review, 16(1). (ABDC: C)
Chauhan, S. Kumar. P. Gajpal, Y. Motiwalla, L. (2022). Investigating Trust in Mobile Payment Services in India: The Moderating Role of Gender. Journal of Theoretical and Applied Information Technology, 100(20).
Khan, S. Kumar, P. (2023). Attitudinal Segmentation of the Indian Smartphone Market Through a Cluster-Factor Approach. World Journal of Management and Economics, 16(16). (ABDC: C)
Nandy, M. P. Kumar, S. Chauhan. (2025). Unlocking the success of mobile banking: a comprehensive meta-analysis. Journal of Systems and Information Technology. (ABDC: B)
Chauhan, S. P. Kumar, S. Goyal, L. Motiwalla. (2025). Unraveling Digital Temptations: a meta-analysis of online impulse buying behavior. Information Systems Management, 43(1), pp. 45-64. (ABDC: B)
Ekka, P. P. Kumar. Catalyst for Change: Government, Community Development & Tourist Destinations. The Spanish Review of Financial Economics, 21(03). [Publication details unverified — please confirm]. (ABDC: C)
Khan, S. & P. Kumar. (2026). Meaning in Context: Interpreting Brand Communication through Cultural Frames and Generational Identity.
Books
Research Methodology in Management, ISBN: 9789380995618. Brand Management & Equity Value, ISBN: 9789380995540.
Training & Consultancy
MDP & Consultancy:
Programme Director & Trainer- Six days MDP on Programme Saksham for IOCL Middle level Managers on 7th- 12th December 2020, 4th-9th January 2021 & 21st-26th June 2021.
Programme Director & Trainer – MDP MADHYAMA-1 Mid-Career Programme of IOCL, 2021- 2022 (Phase-I, Phase II & Phase III).
Programme Director & Trainer of Professors of Sharda University on “The Transformational leadership”: Inner game Workshop on 11th January 2018.
Programme Director & Trainer- Principals & academicians from various Schools on 21st Century teaching skills at Delhi, Noida, Patna & Jodhpur in 2016, 2017, 2018 & 2019.
Programme coordinator of 4th International Conference on Sustainable development at Malaysia with SERD on 30th-31st May 2016.
Programme director and trainer – Global Laureate network for marketing research on September 17th- 20th 2016.
Programme Director & Trainer of ISO 26000, NCRCL Certification programme for Maharatna’s and Navratna’s in January,2012
Programme Director & Trainer -CSR guidelines (Non-Financial Reporting), MDP in January 2013 for NHPC, BHEL, GAIL.
Programme director & Trainer of Open MDP on Marketing for non-Marketing people on “March 2013.
Trainer for a 4-week ITC Certificate Course on “branding though Corporate Social Responsibility in August 2012.
Trainer in knowledge management on five Days MDP on ‘The Art of Self-Leadership and Managerial Effectiveness ‘for Senior Executives of MCL (2020).
Trainer in Leadership Communication and Knowledge Management, Five days MDP on ‘Strategic Leadership Programme for Senior Executives’ of MCL (2021).
Trainer in Customer on “Five Days Online MDP on Strategic Leadership for MCL Senior Executives in 2021.
Trainer: Personal branding creative workshop, Pan India in 2019-2020 for students.
Conducted series of Webinar on Indian Education sector Post Covid Strategies and Implications at Institute of Business Management & Research & Padmashri Dr. G. G. Jadhav Mahavidyalaya in 2020.
Research trainer- “Advanced Techniques in Research and Data Analytical Tools at MIET (AICTE) in 2020.
Research trainer-Faculty from NTU Validated courses in 2016 & 2017.
Research trainer-’ On Research Methodology at Symbiosis Noida 2012.
Taken workshop at Brandix University Colombo on Consumer Behavior and importance of research in 2018.
Consultancy Project: Evaluation partner for SANKALP Kendrapara project on Golden Grass. A MoA is signed between Indian Institute of Management Sambalpur & SIDAC (State Institute for Development of Arts & Crafts), Handlooms, Textiles and Handicrafts Department, Government of Odisha. (Ongoing).
Contact
| poonamk@iimsambalpur.ac.in | |
| External Academic Profile | Open Profile ↗ |