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Sarthak Mohapatra
Full-Time Faculty Marketing

Sarthak Mohapatra

Assistant Professor

About

Current Position
Assistant Professor
Faculty Category
Full-Time Faculty
Academic Area
Marketing ↗

Academic Profile

Dr. Sarthak Mohapatra serves as an Assistant Professor at IIM Sambalpur. He completed his Ph.D. from the Indian Institute of Management, Calcutta, where his research focused on subsistence marketplaces and the intersections of dignity, spirituality and markets. Prior to his doctoral studies, he earned an MBA from XIM University, Bhubaneswar, and holds a B.Tech in Civil Engineering from the Odisha University of Technology and Research.

He is deeply committed to developmental research and draws on interdisciplinary traditions to advance the loftier ideals of human dignity, particularly in contexts of vulnerability and marginalization. His work has been published in reputable peer-reviewed journals and presented at leading international conferences.

Dr. Mohapatra is passionate about mentoring students to think critically about how marketing can serve as a force for addressing the pressing challenges of our time.

Teaching

Master of Business Administration (MBA)

  • Marketing Management
  • Sales and Distribution
  • Rural Marketing
  • Marketing Ethics

Research

Journal Publications

Venugopal, S. Mohapatra, S. & Aiyar, A. (2024). Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View. Journal of Macromarketing, 1-19. https://doi.org/10.1177/02761467241238177.

Mohapatra, S. & Singh, R. (2024). Dignity lives on: A Comprehensive Review and Critical Reflections on its Relevance and Enduring Impact in Modern Discourse. DECISION, 1-18. https://doi.org/10.1007/s40622-024-00409-9.

Case Studies

Sarthak Mohapatra, & Ramendra Singh. (2023). Tensions in Transition: A Tug-of-war between Order and Chaos at Dasmantpur – Published under IIMC Case Research Centre and distributed by IVEY Publishing.

Conferences

Sarthak Mohapatra, & Ramendra Singh. Making Sense of Dignity: A Systematic Review of Literature, Emerging Themes, & Establishing Future Research Agenda - AMA Winter Conference, 2023.

Sarthak Mohapatra, & Ramendra Singh. Unearthing Dignity in Management Domain: A Systematic Review of Literature & Establishing Future Research Agenda - EMAC Regional Conference, 2023.

Sarthak Mohapatra, Srinivas Venugopal, & Ramendra Singh. Dignity-Armoring in Transactional Subsistence Marketplaces - ANZMAC Conference, 2023.

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