Shikha Bhardwaj

Publications

Research Articles (2020-2026):

Behl, A. Bhardwaj, S. Jayawardena, N. Pereira, V. & Roohanifar, M. (2026). Grass is always dark(er) on the other side: Exploring the dark side of artificial intelligence humanitarian supply chain operations. Technological Forecasting and Social Change, 224, 124484. (ABDC: A)

Bhardwaj, S. Mahapatra, D. & Behl, A. (2025). Examining managerial challenges in metaverse adoption in logistics and supply chain: a case-based investigation from a dynamic capability lens. The International Journal of Logistics Management, 1-28. (ABDC: A)

Bhardwaj, S. & Mahapatra, D. (2025). Conceptualizing Optimal DEI in Invisible-Disability Inclusive Organization. In Academy of Management Proceedings (Vol. 2025, No. 1, p. 17155).

Gupta, B. Bhardwaj, S. Srivastav, S. & Madan, P. (2024). Peers' unethical behaviour and employees' discretionary behaviour: Role of duty orientation, International Journal of Hospitality Management (IJHM), Vol 119, 103708. (ABDC: A*)

Ekka, P. M. & Bhardwaj, S. (2024). Customers' satisfaction as a critical success factor in halal tourism: literature review and research agenda. Journal of Islamic Marketing, Vol 15, issue 8, pp. 2069-2085. (ABDC: B)

Bhardwaj, S. Jain, V. Mahapatra, D. & Sindhwani, R. (2024). Exploring the Dark Side of AI and Its Influence on Consumer Emotion. Journal of Consumer Behaviour.

Bhardwaj, S. (2024). A Conceptual Approach: Relationship between crisis, resilience, and entrepreneurial actions, Global Business and Economic Review (GBER), Vol. 30, No. 1, pp.93–106. (and ). (ABDC: C; ABS: 1)

Behl, A. Jayawardena, N. Bhardwaj, S. Pereira, V. del Giudice, M. & Zhang, J. (2024). Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies. Technovation, 129, 102902. (ABDC: A)

Bhardwaj, S. Chauhan, S. & Gupta, P. (2023). CEO succession in family firm: An integrated framework and future research insights. Journal of Entrepreneurship, Sage Publication. (ABDC: C)

Bhardwaj, S. Mahapatra, D. Behl, A. Pereira, V. & Shankar, A. (2023). Underrated yet successful! A framework of invisible-disabled underdog entrepreneurs. Journal of Business Research, Vol 168, 114199. (and ). (ABDC: A; ABS: 3)

Majumdar, R. Mittal, A & Bhardwaj, S. (2023). The challenges faced by Women Micro-entrepreneurs: Evidence from Urban India. Vision: The Journal of Business Perspective (VIS). (ABDC: C)

Bhardwaj, S. Behl, A. & Pereira, V. (2023). Proposing an integrative data-analytics framework for Micro, Small and Medium Enterprises: A systematic review substantiated by evidence from two case studies. Annals of Operation Research. (and ). (ABDC: A; ABS: 3*)

Bhardwaj, S. Rana, G. A. Behl, A. & de Caceres, S. J. G. (2023). Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research, 154, 113371. (and ). (ABDC: A; ABS: 3)

Behl, V. Pereira, R. Sindhwani, S. Bhardwaj, A. Papa & Y. Hassan. (2022). Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification, IEEE Transactions on Engineering Management. (and ). (ABDC: A; ABS: 3)

Pereira, V. Behl, A. Jayawardena, N. Dwivedi, Y. & Bhardwaj, S. (2022). The art of gamifying digital gig work: a theoretical assessment of engagement and motivation. Production Planning and Control (PPC). (and ). (ABDC: A; ABS: 3)

Bhardwaj, S. (2022). Data Analytics in Small and Medium Enterprises (SME), Information Resources Management Journal (IRMJ). (and ). (ABDC: C; ABS: 1)

Bhardwaj, S. & Sharma, D. (2022). Work-Life Integration and Resilience during the Pandemic: An Empirical Study on Working Professionals. European Journal of Behavioural Sciences, 5(1), 1-10.

Bhardwaj, S. Sharma, S. & Gupta, B. (2022). Proposing an integrative framework as small business response to crisis evidenced from stakeholder perspective, OPUS Journal, 12(1), 100-119.

Cases (2020-2026): Sharma, S. Bhardwaj, S. & Diptiranjan, M. (2026). Microsoft's Dilemma: Retrenching DEI or Redefining Priorities?, Gyanodaya IIM Kozhikode Publishing.

Bhardwaj, S. & Sharma, S. (2024). Kochi Metro Rail Limited: A Transgender Inclusive Workplace, IVEY Publishing.

Bhardwaj, S. Sharma, S. & Rishi, B. (2024). Indian Farmers Fertilizer Cooperative Limited: Employee Data Conundrum, IVEY Publishing.

Bhardwaj, S. & Sahoo, S. (2024). ESTINNO Energy: Battling against uncertainties to stay or exit, SAGE Business Cases Originals.

Bhardwaj, S. & Tyagi, V. (2023). Shaping Proton: A Manager's Paradox, AIMA India Case Research Centre.

Bhardwaj, S. & Sharma, S. (2023). MDS Plastics: Crafting a Survival Strategy amidst a conflict between partners, Asian Journal of Management Cases. (and ). (ABDC: C; ABS: 1)

Book chapters

Jha, P. & Bhardwaj, S. (2026). Machine Learning in the Metaverse: Shaping immersive realities. Strategies for Sustainable Growth in Modern Organizations, Taylor & Francis.

Sharma, S. Bhardwaj, S. Gupta, B. & Sivarajah, U. (2026). Does Algorithmic Control Affect Gig Workers Motivation? A Critical Review from Socially Responsible Business Perspective. Socially Responsible Business Models for International Brands. World Scientific Connect, 159-179.

Sharma, S. Bhardwaj, S. & Gupta, B. (2023). Algorithmic Control: A Disruption to Motivation of Gig Workers? A Critical Review. In Multidimensional and Strategic Outlook in Digital Business Transformation. Contributions to Management Science. Springer, Cham.

Sharma, S. & Bhardwaj, S. (2023). Variations in Entrepreneurial Outlook among Different Generations for Business Competitiveness in Emerging Economies. Entrepreneurship and Economic Sustainability, 16.

Bhardwaj, S. (2021). Competitive Advantage or Competitive Survival – Reimagining Strategic Management in 'New Normal'. In Emerging Dimensions of Business & Management in the Present-day Competitive Environment, pp. 123–134.

Conference

Sarangi, R. & Bhardwaj, S. (2025). 'Systematic Literature Review Sustainable Human Resource Management' (SHRM). International Management Perspective Conference.

Sharma, S & Bhardwaj, S. (2025). 'Is it worth adopting hybrid working? Post-pandemic investigation from people's viewpoint', 4th International Conference on New Paradigms in Economy, Commerce, and Society, Christ University, March.

Mahapatra, S. Bhardwaj, S. & Mahapatra, D. (2025). 'Tech Meets Tradition: Paving the Way for AI Assistive Solutions Among Indigenous Elders in Remote India', Conference on Technology for Disabled People, IIM Ahmedabad, Feb.

Mahapatra, S. & Bhardwaj, S. (2023). 'Leading employee experience in platform business through paradoxical leadership style', 9th PAN IIM World Management Conference, India.

Wade, V. & Bhardwaj, S. (2023). Effects of isolation on emotional well-being of business school students: A qualitative study, 9th PAN IIM World Management Conference, India.

Gupta, B. Bhardwaj, S. Lamba, J. K. & Singh, A. (2022). Is Online Education System a Better Way of Learning? An Empirical Study from Learners' Perspective.

Sharma, S. & Bhardwaj, S. (2022). Does Algorithmic Control Impact the Motivation of Gig Workers? A Critical Review, International Conference at BIMTECH.

Bhardwaj, S. & Sharma, D. (2021). Work life integration and resilience during the pandemic: An empirical study on working professionals, 4th International Conference on Advanced Research in Social Sciences (ICARSS) at Oxford University.